Company Priorities and Strategic Alignment
What are the company’s top priorities for the next quarter, and how do they align with the long-term strategy?
Why is this a recurring, challenging question? Many companies struggle to effectively communicate their strategic vision beyond the C-suite and sales teams. This challenge arises because:
- The vision is not documented.
- It changes frequently.
- It lacks the essential elements to capture employees’ attention.
Tools to Address This Challenge To overcome these obstacles and ensure stakeholder alignment, we utilize several tools:
- Hoshin Planning (Policy Deployment): This process results in an X matrix and typically requires a 3 to 4 day strategic planning workshop.
- Storyboards: We use these to further explain the AIP’s (Annual Improvement Plans). Assigning AIP champions is essential.
- Communication Templates: These ensure consistent messaging and stakeholder engagement.
Success Story An illustrative example, albeit dated, is the “I’m Spartacus” scene. While fictional, it effectively demonstrates solidarity and collective identity. This scene underscores the power of unity and shared purpose.
To ensure strategic clarity, we recommend:
- Written and Publicly Posted Strategic Matrix: This should be free from confidential financials and supported by a detailed A3 storyboard, also publicly posted.
Principles for Effective Strategy Communication To make your company’s long-term strategy understood and embraced by employees, it should:
- Be initiated by leadership from the top.
- Be comprehensive and detailed.
- Be inspiring and positive.
- Include the three persuasive components: logos (logical, data-driven), pathos (emotional appeal), and ethos (authenticity).
By following these principles, you can foster a deeper understanding and commitment to the company’s strategic vision among all employees.